We are a Multicultural

Marketing Agency

Real marketing for real people

ABOUT OUR AGENCY

Times have changed and so has marketing.

 

The UK is one of the most culturally diverse countries in the world, which gives businesses a potential problem: How can companies connect with an incredibly varied audience?

 

We all have different backgrounds, likes, dislikes and beliefs.

 

So communicating with audiences on a mass scale can be challenging…it’s easy to make mistakes…It’s easy to be irrelevant.

 

Be too impersonal with your marketing messages and you end up saying nothing at all. However, get too detailed and you could be ignoring a key demographic in your niche.

 

That’s where we come in. That’s why Only RED was created. We’re a Multicultural Marketing Agency. Consider us your marketing translator.

 

We’ll work with you to create a distinct and purposeful message, then we’ll communicate it strategically in ways that move people to action.

 

We’re really experienced with cross-cultural marketing. We value our clients and we’ll get you in front of your target audience with a message that resonates with consumers.

 

Transparency and honesty is what we're known for. For some businesses, we’re an extension of their existing marketing department. Meanwhile, for others we’re their sole source of lead generation.

 

Whatever your business needs, we can tailor a strategy to make your brand a 'home' brand.

 

Our mantra:

 

'Only Relevant, Exciting and Diverse solutions for your business'.

 

We are Only RED.

“Diversity is the one true thing we all have in common. Celebrate it every day.”

Sir Winston Churchill

How we can transform your brand today

We believe that, by asking the right questions, we can create the right marketing strategy for your business.

Do you think of ethnic consumers when planning any marketing activities?

Are you connecting with the ethnic consumers that make up 14% of UK’s population?

Do you find it challenging to communicate effectively with different communities?

Would ethnic consumers think of your brand as a ‘home brand’?

Did you know that 77% of British Asians feel that mainstream advertising has no relevance to them?

Have you considered triggering positive word of mouth from Polish residents, of which 62% consider this as a primary recommendation source?

Would you like to have a slice of the £300bn (circa) UK ethnic spending?

Ultimately, if you appreciate the differences between all our communities, your business will become more powerful.

 

It’s time to embrace more effective methods for reaching customers. Make sure your business is relevant in Britain.

 

Are you ready to grab a piece of the action? Why not contact us?

 

“The only thing worse than being talked about is not being talked about.”

Oscar Wilde

SERVICES

When it comes to marketing, the majority of brands miss the mark. Many talk too generally.

The point is, we all prefer it when we feel that a business is talking directly to us [and only us].

 

Meanwhile, others segment so much that they miss value. And let’s face it, when it comes to marketing, leaving profit on the table is a huge crime.

 

At Only RED we’re skilled at finding the sweet spot between those two extremes.

 

A growing blend of cultures in the UK has not only added vibrancy, but also great business opportunities. Quite simply, if your marketing strategy doesn’t target ethnic audiences, then you’re missing out on revenue.

 

Only RED offers a range of services to enhance your brand and connect with your audience in a way that turns interest into sales. We offer strategic insight into all cultural backgrounds so that you can create marketing messages that really resonate.

 

Consistency, integration and measurability are at the core of every solution we plan. We help today’s brands to meet marketing challenges of tomorrow.

PORTFOLIO

Here’s a sneak peak into some of the amazing cultural campaigns we have had the pleasure of working on.

Only RED marketing team are forever busy immersing themselves into helping more clients build that cultural connection and adding to our array of work so keep an eye on this page for more updates

Your Marketing Friends

Meet the team that will walk you through your marketing journey.

 

At Only RED, we have an experienced team of media specialists, storytellers, marketing enthusiasts, creative designers and brand strategists.

CONTACT US

Leicester       +44 (0) 116 296 2287

London         +44 (0) 208 017 0018

Manchester   +44 (0) 161 641 1046

[email protected]

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LEICESTER (HQ)

Business Box,

2 Oswin Road,

Leicester,

LE3 1HR

LONDON

3 Shortlands,

Hammersmith,

London,

W6 8DA

MANCHESTER

Blue Tower,

Media City UK,

Manchester

M50 2ST

Members of

© 2016 Only Red LTD. All rights reserved.

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  • Market Insights

    Today’s consumers are highly distracted, so for any form of marketing to work, it’s important to know everything about them.

     

    You need to understand your customer as you would a loved one. As David Ogilvy said: “The consumer isn’t a moron, she is your wife.”

     

    We’ll ensure that you have as much information about your target audience as possible, so any strategic decisions you make are based on reliable data.

     

    We believe that marketers should know their audience and the market inside out. Insights are the driving force behind our creative work.

     

    After all, if you don’t know what makes your audience tick, how can you expect to sell to them?

     

    But remember, that’s exactly why we’re a multicultural marketing agency – because we all interpret ‘value’ in different ways. What works in one culture might not work in another.

     

    Preparation is everything; we leave no stone unturned and eliminate guesswork.

  • Branding

    Brand perception is everything in business.

     

    What your audience think of your brand will dictate whether they buy… or not.

     

    We’ll make sure that your brand culture represents your values, resonates with your audience and will cultivate a positive lasting impression.

     

    Do you have any idea whether your target audience and their different cultures will identify with your brand? That’s okay; we can help.

     

    Whether you want to create a brand from scratch or just have a refresh, we’ll create a R.E.D solution that will help build powerful relationships with customers at every touch point.

     

    With a perfect blend of creativity, original thinking and global insights, we aim to add long-term value and generate plenty of new revenue streams.

  • Event Management

    We‘re all about telling the story of your brand, product or service through creative and memorable events. With excellence and perfection we thrive to create that ‘WOW’ moment with an event solution with a pop of R.E.D.

     

    In a nutshell, we’ll make you memorable.

     

    [Which, in marketing terms, is gold dust.]

     

    We have passionate and experienced event architects at the ready, all dedicated to design and deliver unique ideas. Whether we’re talking about conceptualising an event from a blank canvas, or partnering with 3rd party events, we can handle it.

     

    We’re committed to go that extra mile.

     

    From corporate award ceremonies, gala dinners, business networking, fundraisers, Christmas parties to community events - no challenge is too big. So long as you’ve got our support, we can add a sprinkle of magic and deliver the ROI you’re after.

  • Media Buying and Strategy

    Are you after mainstream media channels? Or maybe something a bit more niche? Regardless, it doesn’t matter; we've got it covered.

     

    We specialise in buying and planning media across a number of traditional and digital platforms, whether it be taking mainstream brands to cross cultural markets or ethnic brands to mainstream markets.

     

    Understanding consumer behaviour and their decision making process is built into Only RED’s culture.  Our sharp strategists identify audiences and innovative ways of evoking an emotional connection.

     

    Meanwhile, our marketing wizards add their creative spin and mastermind how to develop cross channel media solutions that’ll drive tangible business results.

     

    We ensure to focus our clients budgets on touch points that resonate with their target audiences creating a powerful impression and maximising return on investment

  • Experiential

    Want a closer bond between your customer and your brand? Then let’s immerse them into an unforgettable brand experience. Something that’ll create dialogue and generate a deeper level of emotional engagement.

     

    From product sampling and exhibitions, through to field and guerrilla marketing, we aim to craft bespoke opportunities for your customers to see, touch and try your brand [stimulating powerful word of mouth].

     

    You tell us your vision, we will look at how to make your brand appeal to your target demographic. We’ll leverage emotion. We’ll prompt and persuade.

     

    Then, with a touch of R.E.D, your experiential marketing whiz kid is born.

  • Outreach Promotion

    Multicultural or otherwise, few marketing agencies appreciate the value of outreach.

     

    We can enhance and compliment your campaigns, or simply excite customers with general brand awareness.

     

    And we’re not just talking about plain old emails here. Why not let our experienced brand ambassadors leaflet in key audience hotspots?

     

    By distributing branded merchandise that resonates with your audience, we can ensure that your retail point of sale is consistent and relevant.

     

    But know this: we’re about more than just a list of ideas.

     

    We’re consistently thinking of unique strategies to help you and your business out-perform your competitors and achieve the growth you’re capable of.

  • Promotional Staff

    When it comes to promotions and sourcing staff, you can rest easy.

     

    We handpick and match promotional staff from a multi-lingual nationwide pool that mirrors your brand values. It’s our responsibility to select the right staff to help reach and target your customers.

     

    Friendly, approachable, enthusiastic, passionate… your promotional team is the face of your brand on the ground. That’s why we take our time to fully train them so that they understand and communicate your brand values and create relationships with potential new customers.

  • Public Relations

    As with your brand image, the reputation of your brand is hugely important.

     

    Your reputation is what turns leads into customers.

     

    And customers into repeat customers.

     

    Our media knowledge and contacts, as well as the flair of our savvy PR gurus, will elevate your brand and take it to the next level.

     

    We can tell your story in a way that connects and builds long lasting relationships with all major stakeholders.

     

    From brand launches and securing media coverage, through to strategically building brand reputation over time, you can rely on our PR team to work with you every step of the way.

     

    We create positive opinions and perceptions to drive positive outcomes.

  • Creative

    We work with businesses of all sizes.

    And on projects of all types.

    From creating a compelling website to website tweaks and promotional copy, to full on experiential marketing campaign launches and marketing collateral, we can take care of every step.

    We’ve got a solid portfolio of radio and TV commercials too, as well as corporate and promotional projects.

    And, of course, being a multicultural marketing agency, we’re great at translation. So we can connect with all different types of communities and help make brands more accessible.

    If you’re looking for a fresh, innovative approach and you’d like to stand out from the crowd, get in touch with us.

    The creative process is different for every business, because we’re always super-focused on offering bespoke strategies…

     

    … but the result is always the same: we create engaging work that delivers tangible results.

  • Celebrity endorsement

    Are you after a WOW factor?

     

    Brand endorsements are long-term strategic decisions that have an amazing impact on your brand.

     

    Could you imagine how using celebrities from different backgrounds could make your brand more appealing to the respective cultures?

     

    Having multiple brand ambassadors could easily fast track your business on the path to success and help it cut across ethnic markets.

     

    In this area, we maintain consistency between the endorser and your brand to establish a strong personality, identity and connection with your audience [on print, television, radio or at events.]

     

    Our branding experts can connect you with the right celebrity by examining what you’re selling and to whom you’re selling it to.

+44 (0) 161 641 1046

+44 (0) 208 017 0018

+44 (0) 116 296 2287