With the launch of the new Direct to Bank Service to China it was an opportunity to position Western Union as a diversified Money Transfer provider and an opportunity to acquire new segments and gain market share. Our role was to devise a plan that would cut across all widely used platforms to target new and existing customers to build awareness of and engage them to use this new service.
Sourcing the right touch points and hot spots that resonate with the Chinese community with CNY celebration feel in full swing keeping in line with cultural traditions of ‘Red Packs’
WU Ambassador and Agent Training
In Store Branding
Chinese Focused Media
Outreach at Chinese Supermarkets
Outreach at Chinese Businesses
On Ground Activation
Bi Lingual Brand Ambassadors
Client was thoroughly happy with the end result, agents were equipped with the right information and customers fully engaged with one to one and more personal interaction which proved the most successful for this campaign as it was a new service taking the time to speak to customers was crucial.
Customers were touched as felt that Western Union valued their culture and took the time to understand with little touches like the Red Packs with Gold Chocolate Coins. As a result of this campaign gave a boost into sales for the campaign generating customer loyalty (new and existing)
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