Western Union’s annual partnership with ISSA/Grace Kennedy Boys and Girls Championship provides an excellent connect opportunity – as part of this partnership a global promotion is rolled out – giving customers who send money to Jamaica a chance to win a VIP trip to see the Boys and Girls Champs live in Kingston. Our role was to create an engaging and emotive campaign to enhance awareness of partnership and encourage participation during promotional period.
Keeping in line with the theme, we devised a plan to bring the excitement of ISSA/Grace Kennedy Boys and Girls Championship alive in UK. A combination of touch points with a pop of engagement to evoke fun, excitement and relevance to the community. Aim was to drive transactions and entries into promotion.
In Store Branding
Experiential - Extremely positive feedback from community members, the interaction and Christian Malcolm element was very well received with his presence adding relevance and value to the event as well as raising positive awareness for Western Union’s partnership with ISSA/Grace Kennedy Boys and Girls Championship.
Effective Media Campaign – The winner of the promotion heard the advert on one of the radio stations advertised on during campaign